Our ambition is to unearth the best of Australian creativity, thinking and design in all its variations. We celebrate the diversity of practice in Australia and elevate the best work, not just the work with the biggest budgets.
With this in mind, we’ve made some refinements to our program this year.
After consultation with professional motion designers, we have completely revamped the subcategories for Motion Design, bringing this category into line with the specific standards of their industry.
We have also included two subcategories in Packaging Design for alcoholic beverages, one for Boutique and one for Commercial to better represent the unique aspects of each segment.
To encourage and reflect the value of design to the wider community, Design for Good and Design Effectiveness have been elevated to their own trophy level. Each of these two categories will have a distinct trophy design for the Pinnacle winners to complement the current Distinction trophies in place since 2014.
And finally, we will bestow an award for the Emerging Designer of the Year, for young designers making their mark on our industry. We are looking for Australian design’s young hot shots. This is aimed at designers aged under 30, who may work within a large agency, or who own and operate their own studio, or who may even practice as an independent designer. This is a nomination process and can be nominated by yourself or by an employer or colleague when entering work into the AGDA Awards.
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