Sydney Design Festival


As one of the last categories I judged, I found the Sydney Design Festival entry in the Motion Branding category and it was the one I couldn’t stop thinking about. Instantly engaging, bold, strong yet so simple, it left me wanting to know more. An example where a static logo was translated exceptionally well into an animated format, conveying the personality and purpose of the event. The accompanying soundtrack plays a huge part in the success of this communication.

Judges Choice — Jane Cameron

Studio / Designer

Motion Branding


Designer Michael Webster (Associate Design Director), Jo Cao (Designer), Danny Jenkins (Motion Designer)
Creative Director Colin Cornwell (Creative Director)
Writer Jane Duru (Senior Copywriter)
Illustrator Kubi Vasak (Collage Artist)
Other Hilary Smith (Account Director)


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